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Foursquare

Seed · $1.35M · 2009 · 15 slides

First investor deck, dated 6 July 2009. A $1.35M round led by Union Square Ventures followed in September 2009; the sources used do not give that round a stage label.

Source: SlideShare upload · The slides are not available as images, so only the order is listed.

Slide order

  1. 1Cover · Title
  2. 2Solution · What is foursquare?
  3. 3Product · Friend Finder
  4. 4Product · Social City Guide (check-in)
  5. 5Product · Checkins Earn Points
  6. 6Product · Merchant rewards
  7. 7Product · Leaderboard
  8. 8Product · Tips
  9. 9Product · Tips (part 2)
  10. 10Product · Badges
  11. 11Business model · Primary revenue model (lead generation)
  12. 12Business model · Incremental revenue streams
  13. 13Product · Website
  14. 14Traction · Stats
  15. 15Team · "Trivia" (cities, API, two-person team)